Product Marketing in the Virtual World

With enormous progress of the World Wide Web, the concept of markets has changed drastically. Markets are no longer restricted to a certain territory or piece of land. In fact the WWW has introduced the concept of virtual markets to us. The concept of internet marketing services deal with marketing of the products put on sale online. Internet marketing services brings together both the aesthetic and technical aspects of online marketing like designing, development, advertising and sales.

The several techniques of improving internet marketing services are:

  1. Increase traffic to your website by search engine optimization (SEO). This is achieved by appropriate use of keywords and metatags. With better search engine optimization done by experts, the visibility of the site will increase and marketing of products will get a boost.
  2. Use of techniques like pay per click (PPC) programs can direct more traffic to the website. It acts on the principle of creating ads and linking them to keywords. You only pay if you click on the links.
  3. Use of banner ads, running vertically on top or bottom of the web page, or sky scraper ads, running on the left or right side of the web page, are colorful and graphical ways of IM. However, these are old ways and losing popularity slowly.
  4. E-commerce newsletters, emailed to clients, are also great ways of improving internet marketing. They allow development of relationship with clients.
  5. Buying ad space for an online magazine similar to buying space for a print magazine. The amount paid for buying the space depends on how much traffic the magazine generates.
  6. Using online directories is also a useful alternative. A site can be featured in one of the online directories tat ranges from city guides to online yellow pages.
  7. Conducting online auctions are similar to auctions in the real world. The seller quotes the minimum price and interested buyers start quoting their price.

The several advantages of online marketing are:

  • Marketing not limited to geographical boundaries
  • Cost effective for sellers and buyers
  • Availability, presence and visibility spread over 24 hrs
  • Display of full information and all details of products
  • Increasing returns on investment
  • New markets available to sellers, overseas markets

One thing that is a major drawback to internet marketing is that there is no scope for face-to-face interaction that is available in other real world marketing strategies.

There are certain aspects one needs to be cautioned while buying IM products, ie

  1. Buying from a fake site: Do your background research well
  2. Buy from a trustworthy site: Sometimes the products do not resemble or live upto the promises of the products seen on screen.
  3. Check for guarantee: Make sure you buy a product that offers guarantee.
  4. Beware of internet marketing gurus, who often trap you by their convincing statements to believe in false promises.

Exploring Errors and Disputing Items on Your Credit Report

80% of credit reports contain errors or inaccuracies on them and that is not a very pleasing statistic. But since the 3 major credit bureaus (Equifax, Experian and TransUnion) aren’t always accurate in they’re reporting and the creditors that report these items aren’t always careful, what can be done?

First, we should realize what types of errors or inaccuracies show up on credit reports. I have literally seen thousands of credit reports and there are numerous examples but we will stick to the main ones.

1. Outdated Accounts-credit reports should not have accounts that are older than 7 years old from date of delinquency. However, you should not trust that this will automatically happen as there is only a 50% chance that the account will be removed after the 7 years. I have personally seen accounts still showing up nearly 20 years later!

2. Fraudulent Accounts-More and more people are becoming victims of fraud or identity theft. It is the fastest growing crime in the U.S. bar none. The reason being is that it is quite easy for someone to steal your identity. You will likely never know you are a victim until you see the account on your credit report and/or you start receiving phone calls, letters and demands for the money when the accounts are not being paid. To this day, I have yet to come across an identity thief that was nice enough to pay the bill for the victim they were perpetrating.

3. Inaccurate Details-this is probably the most common example. Account balances, limits, payment amounts, payment dates, addresses, creditors (this happens as loans are bought and sold regularly.) Even the spelling of your name and your birth date. All of these details can show up inaccurately and can affect your credit scores.

4. Human Error. Here’s a typical synopsis of how easy it can happen: you mail your bill in-on time, the check and pay stub takes longer to get to the creditor (because of our lovely postal system) or ends up stacked in a pile on someone’s desk. Presto, your account has not been paid on the due date-due to human error. This immediately gets reported to the credit bureaus and now you have a 30 day late payment showing on your report. How could this happen you ask? Again, I will emphasize human error and until that goes away (which will be the day after never) then there will always be inaccuracies.

Here’s the easy part. Now that you know what the errors are on your credit report, you can dispute it. All you need to do is write a simple letter disputing the error in question and include any supporting documentation citing your case. The credit bureaus then have 30 days to research the information to verify the validity. As long as your dispute is warranted and is truly not your fault, then the item in question will be deleted or changed. There are no additional steps necessary to “repair” your negative credit.

Here’s the great news. If for some reason, the accounts still show up after the bureaus have done their research-there is one more course of action that can be taken that will have the creditors and/or credit bureaus begging you to leave them alone.

Social Networking Sites Allow Friends to Find Each Other Online

Like most people, you've probably considered tracking down a friend who you have lost contact with, but do not know how to begin your search because you no longer have any of their contact details, or the information you own was given to you years ago and is incomplete. No need to worry, there is a relatively simple way you can try and find your long lost pals, and even make new ones, and it is through a social networking site.

Websites that have been designed for the purpose of online social networking have become extremely popular over the past few years, and there are a number of reasons for this. Many online users enjoy the fact that they can create their own profile for free, allowing them to have their own personal space on the web. People also like the fact that they can share pictures and other media with those in their network, as well as play games and get involved in other groups, or even create their own. Additionally, it is a great way for members to find old friends, new friends, connect with co-workers or past classmates.

If you would like to try and find your friend using a social network on the web, you should begin trying to locate them with two of the most popular networks – MySpace and Facebook. However, if you have no luck with these sites, try others including LinkedIn, Plaxo, Hi5, Wink and Orkut.

How should you begin your search? Essentially, all you do is follow the searching instructions that have been laid out for you by the site. You will discover that some webpages are different than others, but basically all of them function very similar to a forward search, and will allow you to lookup a friend by using their name as your main search tool. Therefore, in the provided query box, enter the full name of the person you wish to find. If too many results, or none are found, try searching for them under another last name such as a married or maiden name if you are aware of one, or try an alias or a popular nickname they went by when you were close.

If searching their name is unsuccessful, the site may also provide you with other options for your hunt, such as finding a person from their …

– High school or college name and year they graduated
– Place of work or their career title
– Common interests or hobbies

Should you be able to track down your friend on a social networking site, keep in mind that you will likely need to create a free membership in order to contact them or access their profile. Furthermore, also keep in mind that while you can use these networks as a type of forward search, they do not function as a phone number lookup , so if you are trying to find your friend through their telephone number, you will need to use a separate reverse search

Civilian Human Capital Strategic Plan of the Air Force

The air force believes that the fighting force of agility depends to a large extent on the performance of the supporting civil "forces". To develop this civil force, the military came up with a master-plan termed "Civilian Human Capital Strategic Plan" or CHCSP that equip the civil workforce for leadership, competency and commitment in their interaction with the air force. Designed as a four-component plan, the strategic plan is meant to develop world-class enterprise leaders, a mission ready work, a result-oriented performance culture and an enterprise HR support.

Attaining world-class enterprise leaders in the civil workforce means developing leaders who can effectively and successfully manage the civil work that interfaces and interfaces with the air force. This civil leader must understand and learn the air force culture and facilitation communication between the two environments. He must also create a friendly learning environment that results in increasing improvement in all interactions between both groups.

A mission ready operation emerges when the enterprise civil leaders are in place. This work exhibits agility, flexibility and diversity and can seamlessly integrate with the total workforce. This calls for an adaptable work that is also highly competent.

This mission ready action should be able to imbibe the department of defense's philosophy and culture. Its philosophy is targeted and mission focused. It is also results-oriented and focused on solutions. Finally, DoD's culture demands high performance. The Department of Defense's concept of total work requires seamless integration of civil and military personnel in the defense of the United States.The strategic plan, CHCSP, is an attempt to implement its philosophy of "Total Force" in accomplishing its mission of national defense.

The fourth goal of Human Resources support is that the human capital management is "cutting edge" and is delivered effectively and efficiently in the enterprise.The military reviews and evaluates periodically its total work to ensure that it meets mission requirements with challenging conditions and challenges. The right people and system must be simultaneously in place.

The air force strategic plan is meant to sustain a capable, agile and decent civil workforce that communicates very well with the air force. Implementing the airforce strategic plan requires additional education and training to the civil workforce. It also requires promoting a supportive, respectful and harassment free environment for citizens. Achieving this will also support and facilitate the Department of Defense's human capital system, of which the CHCSP is a subset.